Fractional CMO Program
Let's work together & make your marketing work for you.
This is a standardized plan for a marketing operations overhaul. Regardless where you are in your marketing journey,
Sprint 1: Strategic Assessment (3-6 weeks)
Complete marketing audit & gap analysis
A comprehensive analysis of your current marketing operations, technology stack, and team capabilities to identify exactly where revenue is being lost and opportunities are being missed.
Revenue attribution system design
Technical blueprint for tracking which marketing activities actually drive closed deals and revenue, ending the guesswork about what’s working and what’s not.
90-day strategic roadmap creation
Prioritized action plan with specific initiatives, timelines, and success metrics to transform marketing from cost center to revenue driver.
Executive presentation & buy-in
Board-ready presentation that positions marketing strategically and secures leadership support for transformation initiatives.
Team capability assessment
Evaluation of current team skills, roles, and capacity with recommendations for training, hiring, or restructuring to support revenue-focused marketing.
Deliverable: Strategic Marketing Transformation Plan
Sprint 2: Foundation Building (7-8 weeks)
Revenue measurement infrastructure
Implementation of attribution tracking, dashboard systems, and reporting processes that prove marketing’s exact contribution to pipeline and closed revenue.
Channel optimization & budget reallocation
Data-driven reallocation of marketing spend to highest-performing channels, eliminating waste and maximizing ROI across all marketing investments.
Marketing operations streamlining
Integration of marketing tools, automation of manual processes, and establishment of scalable workflows that improve efficiency and data quality.
Team training & capability building
Hands-on training for marketing team on revenue-focused methodologies, new systems, and strategic thinking to elevate overall performance.
Executive dashboard implementation
Creation of real-time reporting systems that show marketing’s business impact in language that executives and board members understand.
Deliverable: Revenue-Driven Marketing Engine
Sprint 3: Strategic Partnership (ongoing)
Monthly strategic reviews & optimization
Regular analysis of marketing performance with strategic adjustments to maintain momentum and capitalize on new opportunities as they emerge.
Executive coaching & positioning
One-on-one guidance to position marketing leaders as strategic business partners and improve executive communication and influence.
Advanced attribution & forecasting
Sophisticated analytics and predictive modeling to anticipate market changes, forecast performance, and optimize resource allocation.
Scaling strategy development
Strategic planning for team expansion, new market entry, and capability development to support aggressive business growth targets.
Board presentation support
Ongoing assistance with executive reporting, board presentations, and strategic communication to maintain marketing’s strategic positioning.